AS - Digipack Ideas

Common Dreads (Enter Shikari, 2009)


This is the digipack for the album "Common Dreads" by "Enter Shikari" and this is going against one of the key paradoxes of Dyer. The paradox of an artists being present and absent is not enforced here as the artist is not present on this digipack. This is something that is addressed in their video in which over 80% of the video is performance shots.

The colour of the lion on the front is representative of how the band music had been going and how they have been trying to direct away from mainstream music and follow their own direction, so they can stand out from the crowd.

The font that the title is done in is also very conventional of their music as it is very unique and something nobody has done before. The back of the digipack is no different it goes against the conventions of a digipack with having nothing in the center of the digipack. Instead it has names of songs and the iconic lion around the center.

This is the image that "Enter Shikari" used to promote their album "Common dreads" as we can see there are a few changes and a few things have been kept the same. The font and the background colour have been kept the same for the transition from the digipack to the advertising. This is to help the audience to be able to link the advertising and the digipack. As you can see the lion has been drawn and this shows the fact that dreams can come alive if you buy this track.

Music for an accelerated culture (Hadouken, 2008)

 This is the digipack for the album "Music for an Accelerated Culture" by "Hadouken". Dyer would have said that this cover was very extraordinary but there is not much ordinary in it. The artist is present only by the name on the cover in a extraordinary way. So the album cover does not appeal to the two paradoxes.

The mise-en-scene in this album cover is very bright and vibrent. This is like the Hadouken music which is supposed to be played very loud and it is supposed to be heard at parties and events.

Welcome Reality (Nero, 2011)

This is the digipack for the album "Welcome Reality" by "Nero". This is adhering to the absent, present paradox as the two people standing on top of the mound of rubble are the two producers of "Nero" but they are shrouded in darkness and therefore are also absent. This maybe because neither of the producers appear in any of their videos.

The mise-en-scene in this video could show that they are the shining light in an ever changing world due to the rubble the city is turning into and they may be the saviours of the world.

Also the "Welcome Reality" and the outer space in the picture could suggest something that is "Out of this world" and this could help to make people feel that Nero produce "Out of this world" music. The font on this digipack is very conventional of "Nero" and its productions. This is trying to create a brand and something that always stays constant within the music that they produce.

This banner promoting the "Welcome Reality" album by "Nero" is trying to link back to the digipack that they have on the front of the CD. This is a clever thing done by the makers of the digipack and banner. This could help to create an enigma around the artist and to help them sell tracks.